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Craig Visits
Milwaukee
After
being invited to visit my friends Jose and Kim Mendiola
in Milwaukee, I flew to Chicago to meet Jose, to drive
the hour and a half to his home outside of Milwaukee. I
spent an entire afternoon in Chicago while waiting for
Jose to finish a business meeting, wandering through the
Loop, along the Chicago River and enjoying the beautiful
Millennium Park and Chicago Art Museum. In the park, I admired the Jay
Pritzker Pavilion with it's band shell of a signature
Frank Geary designed headdress facing an expansive Great
Lawn that can accommodate 7,000 people during the
Grant Park Music Festival.
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J A Y
P R I T Z K E R P A V I L I O N
The park
also contains the unique "Cloud Gate" by British
sculptor Anish Kapoor , a highly polished "bean" of
stainless steel that reflects with mirror- clarity.
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C L O U
D G A T E B Y
A N I S H K A P O O R
I
loved
the remarkable Crown Fountain Plaza designed by artist
Jaume Plensa with a rectangular, shallow splashing
pool framed by two large black towers at either end
that, through a complicated system of LCD digital
wizardry, displays faces of people and scenes of the
city.
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C R O W
N P L A Z A F O U N T A I N
In the late afternoon,
I met up with Jose
Mendiola and his First Mate (asst. manager) Jeff, who
run a Trader Joe's store in Glendale, a suburb of
Milwaukee. I had come to investigate whether or not the
area and the store might be a good fit for me and for
them. Kim and Jose and their children graciously opened
their home to me for five days and I had a thoroughly
great time exploring first Chicago, then Milwaukee.
Jose's store is one on the most dynamic and beautiful
Trader Joe's that I have ever seen, set in a new outdoor
shopping/living complex called Bayshore Town Center.
Milwaukee is a
"rustbelt" city in transition. Founded by missionaries
and fur traders, Milwaukee is probably best known as a
"beer city" from the mid-century breweries like Blatz,
Pabst, Miller and Schlitz, as a time when Milwaukee was
the world's largest beer-producing city. Today,
beer-making accounts for a tiny fraction of the city's
revenue and only Miller Brewing remains, employing
around 1700 people. Today, Milwaukee is home to 13 of
the Fortune 100 companies that include financial
services, insurance, and manufacturing.
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L A K E
M I C H I G A N
Like Chicago,
Milwaukee is a city of bridges and I noticed that
addition to a new "river walk" and the revitalization of
historic areas including the beautiful brick factories
now rapidly being converted into condos and lofts in an
area called the Historic Third Ward, many of the
historic downtown buildings are wrapped in scaffolding
or are currently under rehabilitation, reflecting a
national trend of urban historic preservation.
Milwaukee in the past
has been called one of the most racially divided cities
in America, although this has become less true, and I
also found that the city has a very large Latino
community that has settled in urban-adjacent areas once
occupied by the early Polish and German communities that
settled there in the 19th and early twentieth century.
Milwaukee also has a sizable gay and lesbian-friendly
population that can be found in several communities like
Walker's Point, Bay View, Historic Third Ward and River
West. Milwaukee has an active arts and music scene, a
summer-long River Fest and a beautiful new 100 million
dollar wing to the art museum designed by Santiago
Calatrava.
Milwaukee has a
diverse cultural reputation that includes the setting
for the popular TV shows "Laverne and Shirley" and
"Happy Days". Milwaukee is also home to the brutal
murderer Jeffrey Dahmer and much of the "Blues Brothers"
film was shot in Milwaukee.
Interestingly,
Milwaukee was the first place where now deceased comic
George Carlin was first arrested by the Milwaukee Police
Department for his comedic routine, "The Seven Dirty
Words You Can't Say On Television."
I didn't see a single
Laverne and Shirley poodle skirt, or any rosy-faced hausfraus in
Polish be-flowered headdresses or anyone wearing
lederhosen. Folks looked and acted like Californians,
with maybe a few more blonde and blue-eyed Teutonic
types than I am used to seeing. We did however, end up
at a brewery on Fish Fry Friday in a huge hall listening
to Polka music and drinking local Lakeshore Brewery beer
called "Burning Bridges" (9.4% alcohol), which may
explain why I felt compelled to do the "Chicken Dance".
(Da-da-DAH-da-da-dah-DAH. Da-da-DAH-da-da-dah-DAH.
Da-da-DAH-da-da-DAH-DEE.) Or as some wag once said,"
Beer doesn't make you fat. It makes you lean....against
tables, chairs and poles."
I had a great time in
Milwaukee, although colored by quiet anxiety about our
future plans and frustration about stumbling blocks in
my career at Trader Joe's. I was not on a vacation in
Milwaukee, I was there to find a path or doorway to our
future and I found it difficult to actually relax as one
normally would on holiday. I spent a great deal of time
discussing this with Jose and with Kim who gave me some
insight and good advice.
My only regret is that
I did not take nearly enough pictures or find the time
to actually relax and smell the flowers, as it were. I spent a lot of
time in the backyard thinking, while admiring the
greenness of Milwaukee - dappled shade and broadleaf
trees - something we don't have in California. Kim and
Jose gave me lots of space and time to do this and it
was important.
Many thanks and
grateful appreciation to Jose and Kim for providing me
with a rest stop and a moment of reflection.
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J E S S
E , O F E L I A , A N D K I M
M E N D I O L A
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